We concepted for a speculative pitch for Maybelline, focusing on a new product developed for makeup longevity. In essence, this primer makes your makeup last longer. The idea for Get a Grip started with the question: what has the greatest grip strength in the world?

Answer: octopus.

Mock-up stage was as far as this project took us, before L’Oreal decided to focus on our winning pitch for NYX Cosmetics.