Our objective was to write with a nod to the local landscape, conjure a sense of the rugged wilds and rivers surrounding the property, in a way that allowed people to dream.
We balanced whimsy with logistics, alluding to the distance from key London train stations to the site, providing people with a taste of country-living and practical information.
In essence, we aren’t selling a room or a booking; we’re selling an experience of disconnection with a goal of reconnection — to self. Our conversion metric is connection.
Challenge: connecting people with nature, and themselves.
We crafted long form copy for the launch of a luxury hospitality brand’s new location: ARC Peaks.
