In a market of pretentious gold plating sold at inflated prices, posturing as something more valuable than it inherently is, Ziggy Zafiro designs beautiful jewellery and encourages people to dream, experiment, play. Nothing is taken seriously — except quality and design.

Getting dressed is an opportunity for getting dressed up. We centred the brand belief around this. This idea of jewellery as a form of creative self-expression, empowerment — you’re not just wearing jewellery; you’re adorning yourself. There’s a sense of stepping into character, of reinvention through play.

When you fasten necklaces at your nape, who will you be today?