We were tasked with penning the packaging and web copy for a new product aiming to capture the dizzying heat of August, the texture of clicking long grasses against bare legs.

Relying on other senses, we created a verbal mood, an evocative landscape conjuring the idea of the product and unlocking nostalgic summer memories.

We played into the heady heat, salt-encrusted margarita rims and backs of necks, with reference to the elements — rain and rocks and thunderstorms — to anchor us in the world of the fragrance and its ingredients.

To connect with people, evoke a mood, make them feel something. To win brand affinity, tell a good story.