Working directly into the ECD of Oddity’s latest mega-brand to craft copy that reinforces METHODIQ’s positioning as a challenger on the Telehealth scene.

Focusing on themes of innovation and medical certainty, we borrowed language from adjacent categories, like automotive and engineering (anything involving optimisation and science, namely AG1, Polestar and tech brands), to channel a brand voice consistent with the clinical detachment of healthcare providers. The challenge was balancing credibility and trust with an inherently disruptive energy and subtle, ironic wit, wrapped up in a sardonic authoritarian tone to convey just how ruthlessly prescriptive the brand is. The most fun.